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DIGITAL BUSINESS TRANSFORMATION AND STRATEGY

When you hear someone say digital business transformation, the fist thought of a person is using technology in the business. This is true but this is an understatement. Digital business transformation is not only about devices and software One does not only absent mindedly apply technology right away.

When you undergo digital transformation, this encompasses the transformation of your cultural and operational change of an organization to improve performance. When you start to integrate technology to your business, no matter how small it is, you should be prepared for any processes, functions, and competencies to change.

The way we use technology has not only changed processes, it has changed the face of business and it will continue to do so. Innovation and transformation will not stop. Once you acknowledge that there is a need for digital business transformation, you start to wonder how you do this.

First, you should know why it is so important. Here are the popular reasons:

  1. This improves customer experience and engagement
  2. Increase efficiency
  3. Improve business decision making
  4. Improve innovation
  5. Transform business
  6. Empowers your employees
  7. Optimized operations

If you are thinking of just slapping in technology in to your business and calling it a day without the logical reasoning behind it, then you are in trouble. You need strategy and expertise.

Digital transformation covers a huge number of processes, interactions, transactions, technological evolutions, changes and so forth. It is necessary to keep these factors in mind.

Here are things to remember before you have your digital transformation:

  1. Innovation is fast, so should you.
  2. Trends are important.
  3. Internet of things is your bible.
  4. It is called Big data for a reason. It is important.
  5. Listen to your customers.
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